![H&M's sales collapse in March is indicative of a wider trend - Coronavirus isn't going to drive up online sales in every retail sector H&M's sales collapse in March is indicative of a wider trend - Coronavirus isn't going to drive up online sales in every retail sector](https://diginomica.com/sites/default/files/images/2019-07/H%26M.jpg)
H&M's sales collapse in March is indicative of a wider trend - Coronavirus isn't going to drive up online sales in every retail sector
![PDF) PDF)](https://i1.rgstatic.net/publication/326271422_Coolest_Monkey_in_the_Jungle_-_A_study_on_correlations_between_crisis_communication_and_intentional_consumer_behavior/links/5b436a22458515f71cb63537/largepreview.png)
PDF) "Coolest Monkey in the Jungle" - A study on correlations between crisis communication and intentional consumer behavior
![A woman tries on shoes in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap A woman tries on shoes in the newly opened Hennes & Mauritz (H&M) store in Moscow, March 13, 2009. Swedish fashion giant H&M, the world's third-biggest clothing retailer by sales after Gap](https://c8.alamy.com/comp/2E6X8A0/a-woman-tries-on-shoes-in-the-newly-opened-hennes-mauritz-hm-store-in-moscow-march-13-2009-swedish-fashion-giant-hm-the-worlds-third-biggest-clothing-retailer-by-sales-after-gap-inc-and-spanish-inditex-opened-its-first-russian-store-in-moscow-on-friday-hm-is-likely-to-feel-some-effects-from-the-global-financial-crisis-but-is-doing-better-than-some-of-its-competitors-the-companys-top-executive-said-on-march-12-2009-reutersdenis-sinyakov-russia-fashion-society-business-2E6X8A0.jpg)